Now
Apr 2026 — PresentVancouver, Canada
Event Marketing Manager · Jobber
- Directing the end-to-end strategy, promotion, and execution for Jobber Summit and Jobber Now to drive brand growth.
- Spearheading cross-functional marketing campaigns to achieve 30,000+ registrations for flagship virtual broadcast events.
- Managing a $1M+ event budget, optimizing spend across production, technology stacks, and multi-channel promotional efforts.
- Leading full-lifecycle execution, from technical architecture and speaker management to high-fidelity "Run of Show" production.
Now
Aug 2025 — PresentVancouver, Canada
Field Marketing Manager, APAC & NA · Achievers
- Develop and execute the comprehensive APAC field marketing and events strategy to drive regional brand awareness, pipeline generation, and sales objectives.
- Lead the end-to-end planning, management, and execution of all proprietary events, including the flagship FD1 series, across the NA region.
- Collaborate with APAC and NA sales leadership to ensure all marketing campaigns are aligned with sales goals and optimized for lead conversion.
- Manage the regional field marketing budget and analyze event performance to maximize ROI from all activities.
Now
Oct 2024 — PresentVancouver, Canada
Board Director, Marketer of the Year · BCAMA
- Contributing to the advancement of the marketing industry as a Board Director for the BCAMA.
- Led a high-performing team of 6 in producing an unforgettable and impactful Marketer of the Year Event.
- Developed and executed a winning event strategy with a focus on meticulous budgeting and a results-driven timeline.
- Demonstrated strong leadership and team management skills in achieving successful event outcomes.
Feb 2024 — PresentVancouver, Canada
Field Marketing Manager, Americas · Boomi
- Executed high-impact strategic events resulting in over $50M in open pipeline and over $20M in closed deals.
- Managed $1M budget effectively, with meticulous tracking and regular leadership updates.
- Consistently exceeded attendance goals, achieving 90% average and 80% for the 5-city forum series.
- Delivered 9 exclusive C-suite experiences, from Rockies games to McLaren IndyCar, and drove pipeline through 5 tradeshows, 6 ancillary events, and a successful 5-city forum series.
- Collaborated closely with Sales, Marketing, and Product to align all events with business objectives.
Jan 2016 — Oct 2024Vancouver, Canada
Event Management, VISION Conference & Marketer of the Year · BCAMA
- Secured over $65,000 in event sponsorship: developed compelling sponsorship packages and secured over $50,000 in cash sponsorships and $15,000 in valuable prizes.
- Played a key role in shaping the event strategy while meticulously managing the budget.
- Contributed significantly to the event's financial success through proactive sponsorship acquisition efforts.
- Demonstrated a strong ability to achieve measurable results through effective planning and execution.
May 2023 — Feb 2024Vancouver, Canada
Marketing Manager, Americas · Uberall
- Led SaaS platform expansion for multi-location brands, boosting online-to-offline presence.
- Managed all marketing operations, including project management, content development, localization, and budget tracking, achieving 15% cost reduction.
- Supported North America Sales with demand generation efforts, contributing to 20% pipeline growth.
- Oversaw all North America events, industry memberships, and partnerships, ensuring successful execution and a 10% increase in event ROI.
Apr 2022 — Apr 2023Vancouver, Canada
Field Marketing · Productboard
- Scaled Productboard's global reach by leading a successful 8-city World Tour, exceeding attendance by 20% and pipeline by 35%.
- Spearheaded 10 impactful virtual events across Productboard and partner channels.
- Collaborated closely with the GTM team to develop and execute winning go-to-market strategies.
- Proven expertise in event planning and execution, from project management and budget oversight to venue sourcing, vendor relations, and customer engagement.
Apr 2021 — Apr 2022Vancouver, Canada
Sales Development Representative · Productboard
- Met monthly KPIs of 1,000 calls and emails while nurturing territory and qualifying leads, hitting 90%–95% month over month.
- Supported multiple Account Executives in both MidMarket and Enterprise.
- Worked with Customer Success to help with upsell opportunities.
- Led SDR/AE training sessions on outbound tactics.
Apr 2019 — Apr 2021Vancouver, Canada
Enterprise Sales Development Representative · Sophos
- Met daily and monthly performance targets for 1,000 outbound tasks, qualified leads passed, and pipeline contribution, hitting a steady 80%–90% month over month.
- Worked within an assigned territory — Eastern US, Central US, and Western US/Canada — to qualify, develop, and mature marketing-supplied leads.
- Qualified sales leads from marketing-driven campaigns.
Jun 2018 — Apr 2019Amman, Jordan
Marketing Consultant · 6 Yard
- Reviewed monthly content calendars and provided feedback.
- Analyzed engagement on company Facebook and Instagram pages and provided feedback.
- Created new marketing campaigns for new projects over Facebook and Instagram after target market analysis.
Jun 2018 — Sep 2018Amman, Jordan
Project Manager · Real Madrid Foundation Clinic & 6 Yard Football Academy
- Prepared marketing plan, budget, and training for employees.
- Managed daily tasks: supervised the academy, communicated between parents and staff, and evaluated the budget.
May 2017 — Aug 2017 · May 2018 — Jun 2018Amman, Jordan
Social Media Consultant & Account Manager Intern · J. Walter Thompson
- Created monthly content calendars over Facebook and Instagram for clients including SKYY Vodka, Red Bull, Capital Bank, Queen Rania Excellence Award, and Lexus.
- Managed internal/external agency communications between departments and clients.
- Identified key market needs and challenges by conducting primary and secondary research.
- Built up campaigns and strategies and monitored them.
Jul 2014 — Apr 2017Amman, Jordan
Digital & Events Marketing Specialist · Reach 2.0
- Created monthly content calendars over Facebook and Instagram, and monthly events for clients like Virgin Megastore, EY, Royal Automobile Museum, and Four Seasons Hotel.
- Managed internal/external agency communications between departments and clients.
- Built and maintained excellent relationships with clients and vendors.
